Sweet Beets Music is a Toronto-based music agency that promotes global roots music projects and beyond, offering top-notch musical services for folk, global music and genre-bending artists and presenters, including bookings, management and promotion services. We strive to build and sustain an inclusive community of music explorers and create outstanding and unique musical experiences for our clients.
Sweet Beets Music has been founded by practicing artists for artists and actively supports and promotes musicians at every stage of their careers, focusing on establishing long-term relationships and meaningful experiences for artists, presenters, festivals, and venues across Canada, the US and worldwide.
about
Founded by Ewelina Ferenc (she/her), a Toronto-based folk singer, agent, and manager, born and raised in Katowice, Poland. After receiving her M.A. degree in communications, she pursued ethnomusicology, focusing primarily on Polish traditional and global music.
Since immigrating to Canada, she has become a prominent folk and global music member, artist and manager. Ewelina has performed regularly with Polky, presenting and promoting the new global approach to Polish and Eastern European music to Canadian and North American audiences. Most recently, Ewelina graduated from Humber’s Arts Administration and Cultural Management and started working as a booking agent and music manager. She launched Sweet Beets Music agency in Toronto, focusing on Eastern European and global music artists and promoting women, immigrants and Toronto-based artists.
services
Event Bookings: We handle event bookings for artists locally and internationally.
Talent Management: We focus on establishing long-term relationships and meaningful experiences between artists, presenters, festivals, and venues across Canada, the US and worldwide.
Artist Promotion: We create a platform to promote diverse folk and global music projects, allowing artists to achieve their dreams and showcase their talents.
Ewelina Ferenc
mission
Every time our sound filters into your ears, we want your face to light up with a smile of satisfaction and your mind to be at ease. At Sweet Beets, we strive to build and sustain an inclusive community of music explorers and create outstanding and unique music experiences.
vision
Sweet Beets Music aims to promote Toronto artists and Eastern European music and to be a leading music agency offering top-notch musical services.
Integrity: We deliver what we promise.
What’s said gets done.
Excellence: We offer top-notch services as well as unforgettable and unique musical experiences
Client satisfaction: We ensure our customers get value and are satisfied with every bit of our service.
Quality: For every penny, we offer great value.